Breezeline is a cable provider that recently ventured into the mobile market with the launch of Breezeline Mobile. This project aimed to create a cohesive and engaging digital presence for the new mobile service, targeting both existing cable customers and new mobile users. The primary goal of the Breezeline Mobile project was to design and implement a comprehensive digital marketing strategy. This included creating visually appealing and effective digital advertisements, email campaigns, and social media content to promote the new mobile service.

As a designer on the Breezeline Mobile project, I played a crucial role in shaping the visual identity of the new mobile service. My contributions included: designing and iterating on multiple ad concepts to meet the marketing objectives, collaborating with the client services team to align the visual elements with the overall campaign strategy, and ensuring all digital assets were optimized for various platforms and devices.