dct2 is a digital voter contact agency focused on enhancing traditional door-to-door canvassing methods to help clients achieve high voter turnout for their campaigns. The initiative leverages digital tools to reach and engage voters effectively.

The primary goal of the project was to create a strong visual identity and online presence that would attract and engage clients, ultimately supporting their efforts to increase voter turnout. This included developing a cohesive brand, designing a user-friendly website, and producing engaging social media ads and a launch video.

One of the main challenges was creating a cohesive brand identity that could be effectively communicated across various digital platforms. To address this, I developed a comprehensive brand guide that included design principles, color schemes, typography, and visual elements to ensure consistency across all materials.

Project Goals and Responsibilities:

• Developed a logo that encapsulated the essence of dctsquared’s mission.

• Designed the layout, graphics, and overall aesthetic of the website to ensure a seamless user experience.

• Created visually engaging ads that effectively communicated the agency’s message and services.

• Storyboarding, designing, and assisting in the production of the launch video to ensure it was both informative and engaging.