Digital Innovation for America is a company dedicated to advocating for the adoption and support of blockchain technology and the digital asset community. This project focused on creating a set of state-specific advertisements to raise awareness and garner support for digital assets across different states. Additionally, the project included designing digital ads, social media campaigns, and print collateral to further the company’s mission.

The project's main goal was to create targeted and impactful advertisements and promotional materials that would highlight the benefits of digital assets and blockchain technology. The client wishes to engage state-specific audiences and encourage support for digital innovation initiatives. My design goal was to combine modern digital aesthetics with traditional design elements, ensuring the ad is both eye-catching and memorable. The use of bright colors and dynamic animations is intended to grab attention and convey the campaign’s message effectively.

Aside from state-specific ads, I was also responsible for conceptualizing, storyboarding, and designing the motion boards for various other advertisements to effectively communicate the benefits of digital assets. I also collaborated with the client services team to ensure that the messaging was clear, persuasive, and aligned with the overall campaign goals. In addition, I created digital ad boards and social media content that were visually consistent and engaging as well as designing print collateral to support the company’s advocacy efforts at various events.