Lamplighter is a beloved local coffee shop located in Richmond, VA. This project focused on refreshing Lamplighter’s visual identity with a modern approach, emphasizing flat and minimalist design principles to create a clean, contemporary aesthetic that resonates with the community and enhances the coffee shop’s brand presence.

The main focus of the Lamplighter project was to modernize the coffee shop’s visual identity and create a cohesive brand experience. This included redesigning the logo, menu, signage, and promotional materials, all while maintaining the essence of the coffee shop’s welcoming and community-focused atmosphere. To begin my redesign, I first chose to enhance the coffee shop’s digital presence by incorporating newfound design elements into their social media graphics and website updates. This helped me move on to the rebrand of their packaging.

One of the main challenges was balancing the modern, minimalist design approach with the coffee shop’s existing warm and inviting atmosphere. To address this, I focused on using simple, clean lines and a neutral color palette, while incorporating subtle elements that reflect the coffee shop’s personality and charm.