Health Action Network is an organization dedicated to connecting consumers, healthcare providers, businesses, seniors, and other everyday Americans to advocate for quality, affordable healthcare. The organization focuses on market-driven improvements to the healthcare system. Projects for HAN involved upholding the company’s brand identity, creating social media assets, and designing explainer videos through storyboarding and visual design.

As the designer, my main goal is to effectively communicate the organization’s mission and advocacy efforts through engaging and informative content. This included maintaining a consistent brand identity across all platforms and creating compelling social media assets and explainer videos to educate and engage the target audience.

Thanks to my work, HAN has successfully maintained a strong and consistent brand identity for the Health Action Network. The social media assets and explainer videos received positive feedback for their clarity and visual appeal, helping to increase engagement and awareness of the organization’s mission and advocacy efforts.