Guidance Residential is a financing company that specializes in providing Shariah-Compliant home financing for Islamic-Americans. The company’s purpose is to establish trust, convey reliability, and evoke a sense of warmth and security associated with building a home. As an in-house designer, I collaborated closely with the marketing team and software engineers to uphold the company’s brand identity and produce various campaigns, websites, and mobile apps.

The cohesive brand identity and well-designed marketing materials successfully established Guidance Residential as a trustworthy and reliable provider of Shariah-Compliant home financing. The user-friendly websites and mobile apps enhanced customer experience and engagement, contributing to the company’s growth and positive reputation, funding over $10 Billion home finance for Islamic-Americans.